The Card of Cankarjev dom
The B2B conference is a business event organized by the Slovenian Marketing Association (SMA). The aim of the event is to understand the customer life cycle. Using the customer life cycle and customer lifetime value offers several benefits for companies in developing the necessary strategies regarding budgeting, segmentation, prioritization and different circumstances where the “health” of the organization can be forecasted – and improved. The program will cover a detailed understanding of the customer’s behavioral data with the presentation of specific activities and solutions that worked best in practice.